Organizational ambidexterity and firm performance: Burning research questions for marketing scholars

Organizational ambidexterity is an important topic in management research having grown meteorically over the past 17 years. Yet, very few studies in marketing examine organizational ambidexterity. Where studies do exist, seldom do they do justice to its theoretical richness and complexity. This comp...

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Bibliographic Details
Main Author: Mathew Hughes
Format: Default Article
Published: 2018
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Exploration
Exploitation
Organizational ambidexterity
Marketing
Literature review
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/28286
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https://hdl.handle.net/2134/28286

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