Should export marketing be cross-functional? An investigation of the interface between export and non-export organizational functions

Should export marketing be cross-functional? An investigation of the interface between export and non-export organizational functions

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Bibliographic Details
Main Authors: Itzhak Gnizy, John Cadogan, Joao Oliveira, Asmat Nizam
Format: Default Conference proceeding
Published: 2015
Subjects:
Other commerce, management, tourism and services not elsewhere classified
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Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/21549
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