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The role of digital in the town centre experience

To date, omnichannel activity is studied between consumers and an individual retail brand or within a single retail setting, whereas consumer search activity and customer shopping journeys regularly involve multiple brands and multiple channels, both offline or online. This is particularly important...

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Bibliographic Details
Main Authors:	Cathryn Hart, Fiona Ellis-Chadwick, Iftakar Haji
Format:	Default Conference proceeding
Published:	2017
Subjects:	Other commerce, management, tourism and services not elsewhere classified Customer experience Digital Town centre Multichannel Omnichannel Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/26124
Tags:	Add Tag No Tags, Be the first to tag this record!

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