A multi-faceted examination of the export product adaptation—customer value creation relationship [Abstract]

A multi-faceted examination of the export product adaptation—customer value creation relationship [Abstract]

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Bibliographic Details
Main Authors: Lenia Tsougkou, John Cadogan, Ian Hodgkinson, Joao Oliveira, T. Laukkanen, Victoria Story, Nahid M. Yazdani, Nathaniel Boso
Format: Default Conference proceeding
Published: 2018
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Product adaptation quantity
Product adaptation intensity
Product adaptation novelty
Customer value creation
Exporting
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/33287
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https://hdl.handle.net/2134/33287

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