Loading…

QR Code

The benefits of using reduced item variable scales in marketing segmentation

This study investigated the use of two reduced item constructs in marketing research, Involvement Scale and Consumer Expertise and their relationships. Previous findings suggested that both constructs could use reduced items and that they would be useful as marketing segmentation tools. Response rat...

Full description

Saved in:

Bibliographic Details
Main Authors:	Paul Taylor-West, James M. Saker, Donna Champion
Format:	Default Article
Published:	2012
Subjects:	Other commerce, management, tourism and services not elsewhere classified Reduced item scales Expertise Involvement Automotive Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/10546
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Market segmentation strategies for complex automotive products
by: Paul Taylor-West, et al.
Published: (2018)

Empirical investigation into the use of complexity levels in marketing segmentation and the categorisation of new automotive products
by: Paul Taylor-West
Published: (2013)

An investigation of the response time for maths items in a computer adaptive test
by: Chris Wheadon, et al.
Published: (2006)

A data management system for identifying the traceability of returnable transit items using radio frequency identification portals
by: Paul Goodall, et al.
Published: (2016)

Marketing to Jedi Knights may be just as reliable as current market segmentation methods
by: Paul Taylor-West, et al.
Published: (2016)

On-line formative assessment item banking and learning support
by: Sarah Maughan, et al.
Published: (2001)

The potential of industry 4.0 cyber physical system to improve quality assurance: An automotive case study for wash monitoring of returnable transit items
by: Aaron Neal, et al.
Published: (2021)

Investigation of structural-acoustic coupling in a thin-walled reduced-scale model of a car
by: Victor V. Krylov, et al.
Published: (2004)

Data analysis of food and non-food items purchases through voucher assistance
by: Daniel Pedraza, et al.
Published: (2021)

Component detection with on-board UHF RFID reader for Industrie 4.0 capable Returnable Transit Items
by: Aaron Neal, et al.
Published: (2016)

Circular economy strategies for life cycle management of returnable transport items
by: Nikolaos Katsanakis, et al.
Published: (2023)

The development of a computer assisted design, analysis and testing system for analysing students’ performance
by: Qingping He, et al.
Published: (2004)

Development of the short version of the scales of general well-being: The 14-item SGWB
by: Ylenio Longo, et al.
Published: (2017)

Supplementary information files for Circular economy strategies for life cycle management of returnable transport items
by: Nikolaos Katsanakis, et al.
Published: (2023)

Scale characteristics of variable returns-to-scale production technologies with ratio inputs and outputs
by: Ole Bent Olesen, et al.
Published: (2022)

Exploiting email: extracting knowledge to support knowledge sharing
by: Sara Tedmori
Published: (2008)

Flexible reduced graphene oxide/polyacrylonitrile dielectric nanocomposite films for high-temperature electronics applications
by: Yaotian Su, et al.
Published: (2020)

An Overview of the IMS Question & Test Interoperability Specification
by: Colin Smythe, et al.
Published: (2000)

Scaling up menstrual hygiene management
by: Samuel A. Kiiza, et al.
Published: (2017)

Psychometric proprieties of the Test of Gross Motor Development–Third Edition in a large sample of Italian children
by: Daniele Magistro, et al.
Published: (2020)

Measuring journal quality: developing a multi-item measure and investigating its usefulness in marketing
by: Andrew S. Hirst
Published: (1999)

Flame initiation and development at sub-atmospheric conditions in aeronautical gas turbine combustors
by: Dimitri Franz
Published: (2023)

Diversity among flexitarian consumers; stratifying meat reducers by their underlying motivations to move to a plant-based diet
by: Florence Sheen, et al.
Published: (2023)

Managerial risk-reducing incentives and social and exchange capital
by: Zhuang Zhang, et al.
Published: (2021)

Patient and public involvement facilitators: Could they be the key to the NHS quality improvement agenda?
by: Sarah Todd, et al.
Published: (2020)

Returns to scale in convex production technologies
by: Victor Podinovski
Published: (2016)

Using computer assisted assessment to facilitate resource selection
by: Mhairi McAlpine
Published: (2001)

Item difficulty and item characteristics in technology tests in the Netherlands
by: Johan Schimmel
Published: (2000)

Reduced-order disturbance observer design for discrete-time linear stochastic systems
by: Jinya Su, et al.
Published: (2016)

Ru nanoparticles supported on partially reduced TiO<sub>2</sub> as highly efficient catalyst for hydrogen evolution
by: Li-Na Chen, et al.
Published: (2021)

Influence of reduced graphene oxide on the rheological response and chain orientation on shear deformation of high density polyethylene
by: Kangsheng Liu, et al.
Published: (2016)

Multi-physics simulations of automotive windscreen wipers
by: Bradley Graham
Published: (2024)

WELL Factsheet: Scaling up community management of rural water supply
by: Ton Schouten
Published: (2020)

Further results on "Reduced order disturbance observer for discrete-time linear systems"
by: Jinya Su, et al.
Published: (2018)

An evaluation of a computer adaptive test in a UK University context
by: Mariana Lilley, et al.
Published: (2003)

The scales of general well-being (SGWB)
by: Ylenio Longo, et al.
Published: (2017)

Knowledge sharing in a global automotive corporation
by: Jim Saker
Published: (2016)

Additive manufacturing as an enabler for enhanced consumer involvement
by: Ian Campbell, et al.
Published: (2014)

Additive manufacturing as an enabler for enhanced consumer involvement
by: Ian Campbell, et al.
Published: (2012)

Client-centred design evolution via functional prototyping
by: D.J. de Beer, et al.
Published: (2009)