An evaluation of nonprofit brand image: towards a better conceptualization and measurement

Nonprofit brand image plays an important role in shaping consumers’ charitable donations and therefore nonprofit organizations must be aware of how consumers perceive them. This research examines nonprofit brand image and reports findings from three empirical studies, which aim to offer a better con...

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Bibliographic Details

Main Authors:	Nina Michaelidou, M Micevski, John Cadogan
Format:	Default Article
Published:	2015
Subjects:	Other commerce, management, tourism and services not elsewhere classified Nonprofit brand image Scale evaluation Scale validation Scale extension and improvement Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/17156
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