Individual values and motivational complexities in ethical clothing consumption: a means-end approach

With the expansion of ethical consumption, there is an increased need to understand the variety of consumer motives for consumer engagement in such behaviour. For the rapidly growing area of ethical clothing, this study explores consumers' desired consumption outcomes and personal values that d...

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Bibliographic Details
Main Authors: Thomas Jaegel, Kathy Keeling, Alexander E. Reppel, Thorsten Gruber
Format: Default Article
Published: 2012
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Ethical clothing
Means-end approach
Laddering
Ethical consumption
Personal values
Complexities
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/11914
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