The impact of competitive strategies on responsive market orientation, proactive market orientation, learning orientation and organizational performance

Drawing on the strategy implementation approach and the resource-based view of the firm, this study examines the relationships among competitive strategies (differentiation and cost leadership), responsive market orientation (RMO), proactive market orientation (PMO), learning orientation (LO) and or...

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Bibliographic Details
Main Authors: Radwan A. Kharabsheh, Khalid Jarrar, Boyka Simeonova
Format: Default Article
Published: 2014
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Competitive strategy
Differentiation strategy
Cost leadership strategy
Responsive market orientation
Proactive market orientation
Learning orientation
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/36407
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