Controversial advert perceptions in SNS advertising: the role of ethical judgement and religious commitment

This study attempts to advance knowledge in the area of controversial advertising by examining the antecedents and consequences of controversial advert perceptions in the context of social media, and particularly social networking sites (SNS). Specifically, we explore how ethical judgement and relig...

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Bibliographic Details
Main Authors: Selma Kadic-Maglajlic, M. Arslanagic-Kalajdzic, Milena Micevski, Nina Michaelidou, Ekaterina Nemkova
Format: Default Article
Published: 2015
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Controversial advert perceptions
Ethical judgement
Religious commitment
Social networking sites
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/18465
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