Analysing the preferred characteristics of frontline employees dealing with customer complaints: a cross-national Kano study

Purpose – This paper seeks to use the Kano model to gain a deeper understanding of attributes of effective frontline employees dealing with customer complainants in personal interactions. Previous research revealed that excitement factors deteriorate to basic factors over time. This research aims to...

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Bibliographic Details
Main Authors: Thorsten Gruber, Ibrahim Abosag, Alexander E. Reppel, Isabelle Szmigin
Format: Default Article
Published: 2011
Subjects:
Online Access:https://hdl.handle.net/2134/11917
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