Cross-cultural and cross-national consumer research: psychology, behavior, and beyond

Globalization leads to a need to understand consumer behavior across national boundaries. The call for this special issue noted: “Consumers from different countries and cultures may be similar on some dimensions but differ on others. This provides researchers with the opportunity to explore how chan...

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Bibliographic Details

Main Authors:	Nina Michaelidou, Nina Reynolds, Luke Greenacre, Louise Hassan
Format:	Default Article
Published:	2015
Subjects:	Other commerce, management, tourism and services not elsewhere classified untagged Business and Management not elsewhere classified
Online Access:	https://hdl.handle.net/2134/17788
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