Special section: Advancing customer experience and big data impact via academic- practitioner collaboration

Purpose This paper outlines the purpose, planning, development and delivery of the “1st AcademicPractitioner Research with Impact workshop: Customer Experience Management (CEM) and Big Data”, held at Alliance Manchester Business School on 18th and 19th January 2016, at which four subsequent papers w...

Full description

Saved in:
Bibliographic Details
Main Authors: Jamie Burton, Linda Nasr, Thorsten Gruber, Helen L. Bruce
Format: Default Article
Published: 2017
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Impact
Academic
Practitioner
Workshop
Gathering
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/24159
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items