Understanding Generation Y and their use of social media: a review and research agenda

Understanding Generation Y and their use of social media: a review and research agenda

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Bibliographic Details
Main Authors: Ruth N. Bolton, A. Parasuraman, Ankie Hoefnagels, Nanne Migchels, Sertan Kabadayi, Thorsten Gruber, Yuliya Komarova Loureiro, David Solnet
Format: Default Article
Published: 2013
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Generation Y
Millenials
Social media
Media use
Generation
Dark side
Digital media
Social networking sites
Social norms
Social stratification
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/13896
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