APA (7th ed.) Citation

Roberts, D., Hughes, M., & Kertbo, K. (2014). Exploring consumers' motivations to engage in innovation through co-creation activities.

Chicago Style (17th ed.) Citation

Roberts, Deborah, Mathew Hughes, and Kia Kertbo. Exploring Consumers' Motivations to Engage in Innovation Through Co-creation Activities. 2014.

MLA (9th ed.) Citation

Roberts, Deborah, et al. Exploring Consumers' Motivations to Engage in Innovation Through Co-creation Activities. 2014.

Warning: These citations may not always be 100% accurate.