Expanding understanding of service exchange and value co-creation: a social construction approach

According to service-dominant logic (S-D logic), all providers are service providers, and service is the fundamental basis of exchange. Value is co-created with customers and assessed on the basis of value-in-context. However, the extensive literature on S-D logic could benefit from paying explicit...

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Bibliographic Details
Main Authors: Bo Edvardsson, Bard Tronvoll, Thorsten Gruber
Format: Default Article
Published: 2011
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Service-dominant logic
Service exchange
Value co-creation
Social construction theories
Structuration theory
Service system
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/11922
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