Strategy narratives and wellbeing challenges: the role of everyday self-presentation

How do consumers manage their everyday self-presentation to attain a sense of wellbeing? Through the lens of consumption, this study contributes to understanding the link between self and everyday interactions by identifying and developing a typology of wellbeing challenges and how these are managed...

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Bibliographic Details
Main Authors: Chihling Liu, Debbie Keeling, Margaret K. Hogg
Format: Default Article
Published: 2016
Subjects:
Other commerce, management, tourism and services not elsewhere classified
Internal narratives
External selves
Personal wellbeing
Self-preservation
Social contexts
Strategy narratives
Business and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/18100
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https://hdl.handle.net/2134/18100

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