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Price to win through value modelling for service offering

a contract to deliver product service systems, and make a profit. Design/methodology/approach: Industrial case studies are used as the test bed. Combinations of subjective probability and value modelling have been used in this research. Findings: Current approaches to determine the price to win for...

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Bibliographic Details
Main Authors: Linda B. Newnes, Yee Goh, Benjamin D. Lee, William R. Binder, Christiaan J.J. Paredis
Format: Default Conference proceeding
Published: 2014
Subjects:
Online Access:https://hdl.handle.net/2134/17079
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