An intelligent information framework relating customer requirements and product characteristics

Market driven strategies encourage enterprises to produce products that customers want to buy, and therefore can improve an enterprise's market position. Few organisations make effective use of market, competitor and customer information. Information modelling and intelligent support tools help...

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Bibliographic Details
Main Authors: Jennifer Harding, K. Popplewell, Ying-Kit, Abdul R. Omar
Format: Default Article
Published: 2001
Subjects:
Online Access:https://hdl.handle.net/2134/9791
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