The impact of ambidextrous market learning and product innovativeness on product advantage and new product performance

New Product Development is vital to the performance of high-tech firms given the rapid change in technology and markets that they face. Drawing on the ambidexterity literature this study focuses on how firms can employ Ambidextrous Market Learning (AML), that is, the use of exploratory and exploitat...

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Bibliographic Details
Main Author: Hitesh Kalro
Format: Default Thesis
Published: 2016
Subjects:
Other health sciences not elsewhere classified
Ambidextrous Market Learning
Product advantage
Marketing discontinuity
Technological discontinuity
Customer discontinuity
New product performance
Organisational learning
Medical and Health Sciences not elsewhere classified
Online Access:https://hdl.handle.net/2134/22491
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