Developing a service for the personalisation of running shoes

The aim of this research was to specify and develop a service that is capable of delivering personalisable running shoes with mass appeal. Current sports footwear personalisation services focus primarily on aesthetic design via the internet. Aesthetics do not appear to be the consumers primary inter...

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Bibliographic Details
Main Author: Matthew J. Head
Format: Default Thesis
Published: 2012
Subjects:
Design not elsewhere classified
Running shoes
Personalisation
Service design
Experience
Toolkit
Consumer
Comfort
Performance
Design Practice and Management not elsewhere classified
Online Access:https://hdl.handle.net/2134/9412
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