Event brand consistency at the London 2012 Summer Olympic Games

Following the growing appreciation for the coherency of brands received by numerous stakeholder groups (i.e. the brand image) (for example, the media and the public), the achievement of brand consistency has increasingly come to be considered a priority in today’s business environment (Madhavaram, B...

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Bibliographic Details

Main Authors:	James Andrew Kenyon, Argyro Elisavet Manoli, Guillaume S.P. Bodet
Format:	Default Conference proceeding
Published:	2016
Subjects:	Other health sciences not elsewhere classified Event branding Brand consistency Media London 2012 Olympics Medical and Health Sciences not elsewhere classified
Online Access:	https://hdl.handle.net/2134/20948
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