The ‘floating’ role of marketing in football clubs

The ‘floating’ role of marketing in football clubs

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Bibliographic Details
Main Author: Argyro Elisavet Manoli
Format: Default Conference proceeding
Published: 2017
Subjects:
Other health sciences not elsewhere classified
Marketing strategy
Marketing goals
Marketing targets
Football marketing
English Premier League
Medical and Health Sciences not elsewhere classified
Online Access:https://hdl.handle.net/2134/26083
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