Environmental context influences visual attention to responsible drinking messages

Aims: Responsible drinking messages (RDMs) are used as a key tool to reduce alcohol-related harms. A common form of RDM is in a poster format displayed in places such as bars, bus stops and toilet cubicles. However, evidence for the effectiveness of RDMs remains limited. Moreover, it is not known ho...

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Bibliographic Details
Main Authors: Daniel Frings, Antony C. Moss, Ian P. Albery, Guleser Eskisan, Thom Wilcockson, Alexander P. Marchant
Format: Default Article
Published: 2017
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Online Access:https://hdl.handle.net/2134/37433
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