Marketing outsourcing in the English Premier League: the rights holder/agency interface

Research question: While marketing outsourcing may offer a clear means for revenue generation and cost efficiency, there is a need to go beyond the outsourcing decision itself to address ‘how’ outsourcing can be managed successfully. Differing to existing studies, this study examines the dynamic nat...

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Bibliographic Details
Main Authors: Argyro Elisavet Manoli, Ian Hodgkinson
Format: Default Article
Published: 2017
Subjects:
Other health sciences not elsewhere classified
Marketing outsourcing
Agency theory
English Premier League
Right holder
Marketing agency
Medical and Health Sciences not elsewhere classified
Online Access:https://hdl.handle.net/2134/24470
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