Millionaire investors: financial advisors, attribution theory and gender differences

To date little attention has been paid to how social cognitive bias can influence how financial advisors interpret and respond to the needs of millionaire investors, and if this varies depending on the gender of the investor. This research investigates whether experienced professional financial advi...

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Bibliographic Details
Main Authors: Ylva Baeckström, Joanne Silvester, Rachel A. J. Pownall
Format: Default Article
Published: 2018
Subjects:
Online Access:https://hdl.handle.net/2134/9864182.v1
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