Reverse innovation at speres a case study in China

OVERVIEW: Reverse innovation is not always either foreseeable or explicitly pursued by Western companies operating in emerging economies. Sometimes, it arises from the initiative of the foreign subsidiary and results when products initially intended strictly for an emerging market threaten the prima...

Full description

Saved in:
Bibliographic Details
Main Authors: Simone Corsi, Alberto Di Minin, Andrea Piccaluga
Format: Default Article
Published: 2015
Subjects:
Reverse innovation
China
Emerging economies
Social Sciences
Science & Technology
Technology
Business
Engineering, Industrial
Management
Business & Economics
Engineering
Business & Management
Business and Management
Online Access:https://hdl.handle.net/2134/9944846.v1
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items