The invisible grail : in search of the true language of brands / John Simmons. by Simmons, John, 1948-

Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. by Haig, Matt

Brand attachment : constructs, consequences, and causes / C. Whan Park, Deborah J. MacInnis, Joseph Priester. by Park, C. Whan

Brand thinking and other noble pursuits / Debbie Millman ; foreword by Rob Walker.

The brand flip : why customers now run companies--and how to profit from it : a whiteboard overview / by Marty Neumeier. by Neumeier, Marty

Building a storybrand : clarify your message so customers will listen / Donald Miller. by Miller, Donald, 1971-

Handbook of research on the impact of fandom in society and consumerism Cheng Lu Wang, editor.

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Building brand communities how organizations succeed by creating belonging / Carrie Melissa Jones, Charles H. Vogl. by Jones, Carrie Melissa, Vogl, Charles H.

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