Published 2012
“…Similar views regarding the required shift in design focus are reflected in
a number of other sources: the need to consider the less tangible human factors such as identity, emotion, delight and selfexpression (Cassim
et al, 2007); simplicity, aesthetics, pleasure, personality, conspicuousness and fashion (Pullin, 2009); the product’s visual appearance (
Crilly et al, 2004); creating pleasurable experiences (Demirbilek and Sener, 2003; Jordan, 2000); and the importance of the emotional aspects of design for
a successful product (Norman, 2004), as well as needs related to specific cognitive conditions (
e.g. …”
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