The link between consumer memory and brand choice: a comparison across two markets by Rachel Fuller

“…The aim is important for two reasons: (i) recent evidence has questioned the precise nature of the link (e.g., Stocchi et al., 2015), thus potentially challenging a long-standing body of CBBE research; and (ii) up-to-date efforts in CBBE research have shifted towards linking the two aspects (memory and choice) to conceptualise CBBE as a process (e.g., Christodoulides et al., 2015; Grohs et al., 2016), but how exactly this can happen is still in its infancy (Stocchi and Fuller, 2017). …”
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Advancing the understanding of the pre-purchase stage of the customer journey for service brands by Rachel Fuller, Lara Stocchi, Thorsten Gruber, Jenni Romaniuk

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Dimethyl sulfoxide: a central player since the dawn of cryobiology, is efficacy balanced by toxicity? by Maooz Awan, Iryna Buriak, Roland Fleck, Barry Fuller, Anatoliy Goltsev, Julie Kerby, Mark Lowdell, Pavel Mericka, Alexander Petrenko, Yuri Petrenko, Olena Rogulska, Alexandra Stolzing, Glyn N Stacey

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Factors affecting drivers willingness to engage with a mobile phone while driving by Graham Hancox

“…An initial exploratory study (Study 1) was conducted, for which a photo elicitation interview (N=20) was designed and implemented. …”
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Understanding the performance of 11–12 wt. % Cr creep strength enhanced ferritic steels, through microstructural characterisation and investigation of precipitate quantification te... by Robert Byrne

“…The amounts of major stable secondary phases; M23C6 and modified (Cr,Fe)(V,Nb)N Z-phase in both steels, M2N in Thor® 115, and W-rich Laves phase in VM12-SHC at service temperatures, with V-rich and Nb-rich MX at normalisation temperatures; are predicted and their influences are discussed. …”
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