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Boyd, Harper W.
Westfall, Ralph

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    Marketing research : text and cases / by Harper W. Boyd and Ralph Westfall ; with the collaboration of William D. Barclay, Needham, Louis and Brorby, Inc. on the sampling chapters.

    Marketing research : text and cases / by Harper W. Boyd and Ralph Westfall ; with the collaboration of William D. Barclay, Needham, Louis and Brorby, Inc. on the sampling chapters. by Boyd, Harper W.

    Edition: Rev. ed.
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