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Christian Homburg
Jan Wieseke
Sascha Alavi
Thomas Rajab

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    The contingent roles of R&D–sales versus R&D–marketing cooperation in new-product development of business-to-business firms

    The contingent roles of R&D–sales versus R&D–marketing cooperation in new-product development of business-to-business firms by Christian Homburg, Sascha Alavi, Thomas Rajab, Jan Wieseke

    Published 2017
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