Repackaging national identity: Cool Japan and the resilience of Japanese identity narratives by Taku Tamaki

“…‘Cool Japan’ is an instance of Japanese government's nation branding exercise as part of its soft power projection in which the unique selling point is identified as Japanese national identity. …”
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Global standardization or national differentiation of HRM practices in multinational companies? A comparison of multinationals in five countries by Tony Edwards, Rocio Sanchez-Mangas, Patrice Jalette, Jonathan Lavelle, Dana Minbaeva

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