Search Results - Mcdonald, Scott~
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Event brand consistency at the London 2012 Summer Olympic Games
Published 2016“…With that in mind then, the aim of this study was to investigate the brand consistency of ‘the sports world’s most powerful brand’, the Olympic brand (Seguin & O’Reilly, 2008, p.62), and specifically, that of the London 2012 Olympic Games.…”
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