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    Leicester City Football Club Fans Kits by Johnny Xu

    Published 2018
    “…Colours have proved particularly potent in display elements of identity, notably as they appear on logos and jerseys –but also on other merchandise sold by the club (Ranc, 2012: 36). In this sense, the identity of LCFC supports associate with blue as a distinctive visual signifier through its established conventional meanings.…”
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