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  1. 1
    Earning by learning: a longitudinal study of reseller firm enablement and engagement in channel partner programmes

    Earning by learning: a longitudinal study of reseller firm enablement and engagement in channel partner programmes by Gilles Ysebaert

    Published 2017
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    Take it or leave it: using regulatory fit theory to understand reward redemption in channel reward programs

    Take it or leave it: using regulatory fit theory to understand reward redemption in channel reward programs by Debbie Keeling, Ahmad Daryanto, Ko de Ruyter, Martin Wetzels

    Published 2013
    “…First, fit effects result from the interaction between reward type and presentation format (i.e., verbal vs. numerical) and affect perceived reward values and investment decisions. …”
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