Search Results - Sales, Bruna~
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Female consumer entrepreneurship in Asia: capabilities for micro-entrepreneurial success and the role of coaching and training
Published 2023“…A neglected phenomenon in female entrepreneurship, the study focuses on female sales agents’ capabilities that are linked to sales performance and examines which capabilities might be shaped and enhanced through coaching and training in an emerging economy context.Design/methodology/approach: Survey data were generated from a sample of 249 female sales agents, who agreed to participate in a coaching and training program run by a focal firm. …”
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Trade-offs in managing commercial consumer returns for online apparel retail
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Does cause-related marketing work for negative image sponsor?
Published 2015“…The magnitude and direction of changes in consumers’ attitudes toward two sponsoring companies with conflicting (positive vs. negative) brand images and toward a sport team were tested using paired t-tests. …”
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How categorization impacts the design of requests: Asking for email addresses in call-centre interactions
Published 2021“…Contrastive to the static notion of ‘segments’, we show how recipient design is bound up with categorial considerations while being responsive to the live unfolding of actual interaction. …”
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AR in-store solutions for different fashion retail environments: retailers’ perspectives
Published 2022“…Designing high-end AR retail environments should focus more on hedonic value by telling a brand/trend story, enabling consumers to engage with the story and have human interaction to ensure a superior service.…”
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Selling socialism: the marketing of the 'very old' British Labour Party
Published 2001“…During the 1990s leader Tony Blair aided by key acolytes such as Philip Gould and Peter Mandelson used marketing techniques and thinking to recreate a brand identity in keeping with their cautious programme for government. …”
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Public relations for players
Published 2010“…Bruce and Tini (2008) indicate that with sport it is the media rather than sales and advertising strategies that are the key to conveying sports’ unique imagery and meaning. …”
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In-Store Augmented Reality Design: Fashion Retail’s Perspectives
Published 2024“…AR could help high-street brands offer a seamless shopping experience for consumers by prioritising the functional purpose but exciting AR animation. …”
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Sanitation marketing in Kenema, Sierra Leone: challenges to scale-up and opportunities for success
Published 2014“…Following 12 months of formative work, including product development and branding, sales commenced with the sale of 394 products in 3 months.…”
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Business innovation for product repairability: implications for future policies
Published 2021“…The research also addresses the importance of contributions from and collaboration between business stakeholders (e.g. manufacturers, retailers, brands and repair service providers) and customers in achieving successful business innovation. …”
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Customer mindset metrics: A systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods
Published 2022“…NPS has been claimed to be a superior predictor of sales growth, which has led to widespread managerial adoption. …”
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Exploring transactions between supply chain entities : a psychological study of buyer-supplier relationships.
Published 2005“…Giving this more focus, the researcher feels that organisational culture plays a very strong role in the way organisations operate, and when two organisations transact with each other the individual culture is bound to play a role in the way the transaction is conducted. …”
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Enhancing purchase intentions through sponsor entitativity: untangling the process
Published 2015“…Concurrent sponsorships involve multiple brands sponsoring a property at the same time. As such, they are a more realistic and common sponsorship context than simple sponsor-sponsee dyads are. …”
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