A winding road from "likes" to votes by Vaclav Stetka, Alena Mackova, Marta Fialova

“…Additionally, this chapter also examines more closely the place of social media in the campaign of Karel Schwarzenberg, the eventual runner-up of the presidential race, whose team distanced all other candidates in both the extent as the level of sophistication of communication carried via the social networking sites. …”
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