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Jie Meng
Yik Shun Ma

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    Examining the effectiveness of fashion marketing on social media: An experiment on influencer’s reputation, post type, and online eWOM valence

    Examining the effectiveness of fashion marketing on social media: An experiment on influencer’s reputation, post type, and online eWOM valence by Jie Meng, Yik Shun Ma

    Published 2019
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