The complexity of responsible design - key factors affecting the consultant industrial designer's opportunity to implement sustainable design and innovation by Norman Stevenson, Vicky Lofthouse, Debra Lilley, Alistair Cheyne

“…Since the beginning of the profession, industrial designers, fuelled by their adaptability (Sparke, 1983; Austin et al., 2007) have offered manufacturers a broad set of functions including styling, design for production, and human-centred design; to more recent involvement in innovation, strategy, and the creation of meaningful experiences (Lorenz, 1994; Stevens et al., 2008; Hargadon & Sutton, 2000; Olsson & Holm, 2009; Kotler & Rath, 1984; Cooper & Press, 1995; Zaccai, 1990). …”
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