'Reloading' movies into commercial reality : a multimodal analysis of The Matrix trilogy's promotional posters by Arianna Maiorani

“…This paper will analyze an aspect of The Matrix trilogy promotional campaign (1999–2003) focusing on the interplay between verbal and visual semiotics through a select corpus of posters. The method of analysis will be based both on the grammar of visual design developed by Kress and van Leeuwen, and on the Hallidayan model of analysis. …”
Get full text