Search Results - Xue, Youlin~
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Designing effective augmented reality platforms to enhance the consumer shopping experiences
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How to engage fashion retail with VR: A consumer perspective [Abstract]
Published 2019“…According to KPMG (2018), overall sales were down by 3.1% in April 2018, the biggest decline since 1995. Online retail sales also experienced the lowest November growth since 2011, increasing by only 8.1% year-over-year (IMRG, 2018). …”
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