brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationships

brands in virtual reality games: affective processes within computer-mediated consumer experiences

building consumer–brand relationships through brand experience and brand identification

consumer-brand relationships and brand loyalty in technology-mediated services

critical success factors in destination marketing

cultural preservation and urban development: case studies on chinese old brand enterprise

differences between branding a country, a region and a city: applying the brand box model

does having an ethical brand matter? the influence of consumer perceived ethicality on trust, affect and loyalty

effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands

examining consumer-brand relationships on social media platforms

examining how preferences for employer branding attributes differ from entry to exit and how they relate to commitment, satisfaction, and retention

Exhibiting Transformative Fashion: Digital Interventions to Enhance Display and Interpretation by Yeo, Pearline

EXPLORING THE FACTORS INFLUENCING CONSUMER'S ATTITUDE TOWARD USING AND USE INTENTION OF VIRTUAL REALITY GAMES by Tsai, Jyi-Chang, Chen, Lisa Y, Peng, Hui-Yi

Falling in Love with Virtual Reality Art: A New Perspective on 3D Immersive Virtual Reality for Future Sustaining Art Consumption by Kim, Yunju, Lee, Heejun

gaming destination images: implications for branding

The group matters: examining the effect of group characteristics in online brand communities by Liao, Junyun, Wang, Lu, Huang, Minxue, Yang, Defeng, Wei, Haiying

higher-order model of consumer brand engagement and its impact on loyalty intentions

A holistic analysis towards understanding consumer perceptions of virtual reality devices in the post-adoption phase by Dehghani, Milad, Acikgoz, Fulya, Mashatan, Atefeh, Lee, Seung Hwan (Mark)

How digital fantasy work induces organizational ideal reversal? Long-term conditioning and enactment of digital transformation fantasies at a large alternative bank (1963–2019) by Hensmans, Manuel