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  1. 1
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    How brands grow : what marketers don't know / Byron Sharp ; and the researchers of the Ehrenberg-Bass Institute. by Sharp, Byron

    Published 2010
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  2. 2
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    SME brand building and management: an exploratory study by Spence, Martine, Hamzaoui Essoussi, Leila



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  3. 3
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    Strategic brand management : building, measuring, and managing brand equity. by Keller, Kevin Lane, 1956-, Swaminathan, Vanitha

    Edition: Fifth edition /
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