Search Results - influencer

  • Showing 1 - 8 results of 8
  1. 1
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    antecedents and outcomes of digital influencer endorsement: an exploratory study

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  2. 2
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    behind influencer marketing: key marketing decisions and their effects on followers' responses

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  3. 3
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    effects of visual congruence on increasing consumers’ brand engagement: an empirical investigation of influencer marketing on instagram using deep-learning algorithms for automatic...

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  4. 4
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    i like what she's #endorsing: the impact of female social media influencers' perceived sincerity, consumer envy, and product type

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  5. 5
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    influencer marketing: social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs

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  6. 6
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    investigating consumer engagement with influencer- vs. brand-promoted ads: the roles of source and disclosure

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  7. 7
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    more than meets the eye: the functional components underlying influencer marketing

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  8. 8
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    retrospective commentary: how fashion blogs function as a marketing tool to influence consumer behavior: evidence from norway

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