"i support your team, support me in turn!"; the driving role of consumers' affiliation with the sponsored entity in explaining behavioral effects of sport sponsorship leveraging ac...

An examination of women's sport sponsorship: a case study of female Australian Rules football by Morgan, Ashlee

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Fans identification: the bright side of football sponsorship effectiveness by Silva, Alfredo

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Linking sports sponsorship with purchase intentions: Team performance, stars, and the moderating role of team identification by Ngan, Heidi M.K., Prendergast, Gerard P., Tsang, Alex S.L.

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making money out of football

The Olympic Effect: Employee Reactions to Their Employer's Sponsorship of a High-Profile Global Sporting Event by Edwards, Martin R.

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Olympic Games Legacy: From General Benefits to Sustainable Long-Term Legacy by Leopkey, Becca, Parent, Milena M.

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Olympic Sponsorships and Brand Value: An Empirical Analysis by Yazdanparast, Atefeh, Bayar, Omer

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samsung, panasonic, acer, atos seek olympic branding gold sponsor finds a "halo effect' hooking up with the games gives the tech companies a positive global showcase

The sponsor-global event relationship: a business-to-business tourism marketing relationship? by O'Reilly, Norm, Heslop, Louise, Nadeau, John

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Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions by Biscaia, Rui, Correia, Abel, Rosado, Antonio Fernando, Ross, Stephen D., Maroco, João

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strategic sport sponsorship management – a scale development and validation

The Value of Olympic Sponsorship: Domestic vs Foreign Sponsoring Firms by Baim, Dean V, Goukasian, Levon, Misch, Marilyn B

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