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“like” me: shopping, self-display, body image, and social networking sites
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factors affecting youtube influencer marketing credibility: a heuristic-systematic model
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instagram and youtube bloggers promote it, why should i buy? how credibility and parasocial interaction influence purchase intentions
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rationality versus emotionality among online shoppers: the mediating role of experts as enhancing influencer effect on purchasing intent
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redirecting direct selling: high-touch embraces high-tech
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understanding online purchase decision making: the effects of unconscious thought, information quality, and information quantity
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using facebook as a digital tool for developing trust amongst consumers using netnography and social media analytics: a study of jet airways
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vlog and brand evaluations: the influence of parasocial interaction
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youtube vloggers' influence on consumer luxury brand perceptions and intentions
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