Green apparel buying behaviour: A Stimulus–Organism–Behaviour–Consequence (SOBC) perspective on sustainability‐oriented consumption in Japan

The green apparel literature has previously examined the disparity between consumers' positive purchase intentions and their actual purchase behaviour. This dichotomous behaviour represents the critical ‘intention–behaviour gap’, which marketers must seek to reduce to increase sales of their pr...

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Bibliographic Details
Published in:Business strategy and the environment 2021-12, Vol.30 (8), p.3589-3605
Main Authors: Dhir, Amandeep, Talwar, Shalini, Sadiq, Mohd, Sakashita, Mototaka, Kaur, Puneet
Format: Article
Language:English
Subjects:
Behavior
Buying
Clothing industry
Conceptual models
Consumer goods
Consumers
green apparel
green product
green purchase behaviour
green purchase intention
Labeling
Labelling
Optimism
Sales
Satisfaction
Shopping
Stimuli
Stimulus
Stimulus–Organism–Behaviour–Consequence (SOBC)
Textile industry
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