Advertising strategies and sustainable development: The effects of green advertising appeals and subjective busyness on green purchase intention

As environmental issues receive global attention, sustainable development has gradually become a crucial element of business strategies. A considerable number of enterprises have practiced green innovations and introduced green products to the market. A key issue in realizing the sustainability of b...

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Bibliographic Details
Published in:Business strategy and the environment 2022-11, Vol.31 (7), p.3421-3436
Main Authors: Dai, Jiatong, Sheng, Guanghua
Format: Article
Language:English
Subjects:
Accountability
Advertisements
Advertising
Companies
Conceptual models
Consumer goods
Consumers
Effectiveness
Emotions
environmental accountability
functional congruence
green advertising appeals
green consumption
Green procurement
Green products
Innovations
Organizational effectiveness
Purchase intention
Self concept
Self control
self‐image congruence
Strategies
subjective busyness
Subjectivity
Sustainability
Sustainable development
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