Country‐of‐origin, region‐of‐origin or terroir branding to entice premium Price? The curious case of geographic place origin construal and psychic distance

Despite firms' long reliance on geographic place origin branding, such as country‐of‐origin (COO), region‐of‐origin (ROO), and terroir, to sell their products in international markets, little theoretical and empirical work has been carried out to investigate which level of geographic specificit...

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Bibliographic Details
Published in:Journal of consumer behaviour 2024-07, Vol.23 (4), p.2093-2109
Main Authors: Tarabashkina, Liudmila, Schepis, Daniel, Purchase, Sharon
Format: Article
Language:English
Subjects:
Construal
Consumer goods
Geography
Honey
International markets
Markets
Prices
Regions
Rule of origin
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