Choice freedom

Individuals seek and value choice freedom, firms provide consumers ever‐increasing opportunities to exercise it, citizens worry about protecting their right to choose freely, and scholars across different disciplines study the topic around the globe. We adopt a consumer psychology perspective to sys...

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Bibliographic Details
Published in:Journal of consumer psychology 2023-01, Vol.33 (1), p.143-166
Main Authors: Botti, Simona, Iyengar, Sheena S., McGill, Ann L.
Format: Article
Language:English
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